CRM , Integration , Salesforce
31st August 2015
Master Data Management
Definition As organisations become increasingly reliant on technology, it is imperative the data generated and consumed by internal systems flows freely across system boundaries and is managed proactively at the enterprise level. This post provides a high-level coverage of Master […]
CRM , Salesforce
30th June 2015
Single Customer View – Salesforce Example
Following on from my last post on the Single Customer View value proposition and delivery challenges, this short video provides a basic example of a Single Customer View implemented on the Salesforce platform. The intent of this post is to […]
CRM , Salesforce
29th June 2015
Single Customer View
For many CRM implementations the production of a Single Customer View is a key success factor. The concept of consolidating all the information stored about a customer across the enterprise onto a single customer record is certainly compelling. This post […]
